By Eric Ries
The list of start-ups that come up with a seemingly brilliant idea, rush into business and promptly crash and burn is infinitely long. But the fact is most of this failure isn’t a product of fickle consumer interest or some external factor, and it’s actually totally preventable. The key is to not succumb to conventional management strategies. In his book, The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses, Eric Ries outlines an approach that empowers companies of all sizes to be more efficient, nimble and successful for the long term. Through continuous testing and constant adaptation, even the clunkiest organizations can slim down and stay abreast of their competitors.